Week 02: AI-Driven Research, Ideation and Concept Development

Lecture

This class introduces students to the transformative potential of Large Language Models (LLMs) in the design process. Students will learn to leverage LLMs as powerful research assistants, idea generators, and concept development tools. By mastering prompt engineering and AI-driven methodologies, students will gain hands-on experience in utilizing LLMs like ChatGPT, Gemini, Claude, and Perplexity to accelerate the design process and generate innovative solutions.

Guest Lecture: Professor Michael Morgan

Homework

  1. Option 1: Pick a song from any artist that resonates with you.
    Option 2: Use ChatGPT to generate a new original song for you.
  2. AI Conversation:
    • Engage in a conversation with ChatGPT about the song.
    • Discuss the song’s themes, emotions, stories, and symbols. ENGAGE IN A DIALOG!!!
    • Let the AI help you explore new angles or perspectives about the song.
      • Feel free to use Professor Morgan’s prompt library for assistance.
      • This is where your creativity and learnings from the workshop will shine, ask about the lyrics, the imagery, ask it to describe the image to you.
    • Feel free to copy and paste these directions into ChatGPT to give it more context with what you are trying to do.
  3. Imagery:
  4. Required Design Elements:
    • Artist Name
    • Song Name
    • Lyrics
    • Imagery or other design treatments inspired by conversations with ChatGPT
    • Use Adobe In Design or Adobe Illustrator to layout your designs.
  5. Technical Specs:
    • Size: 11 in x 17 in
    • Resolution: Minimum 300 dpi for any manually sourced images. AI-generated images should be of the highest quality available. Feel free to use an AI image upscaler.
    • Final File Format: PDF of JPG
  6. Documentation:
    • Please document your process and creative collaboration with ChatGPT in a Medium.com blog post. Include prompts used and some of the responses as well as your general experience collaborating with ChatGPT.
  7. Submissions:
    • Please submit both the link to your Medium.com blog post along with the PDF of your final poster design to the Slack channel.

Week 01: Introduction to Generative AI in Design

Lecture

In our first lecture, we will dive into the foundational concepts of machine learning and generative AI, exploring their roles and applications within the design industry. We will discuss the differences between machine learning and generative AI, providing a clear understanding of how these technologies function. This session will also introduce various AI tools, such as text-to-text, text-to-image, text-to-video, and text-to-audio models, with practical examples of their use in graphic design, communication design, interaction design, and more.

Lecture Slides

In Class Assignment

Setup and get added to the class Slack channel.

Homework

  • Set up a blog on Medium.com to track all of your experiments and studies.
  • Write a reflection on the potential impact of AI in design and the design industry. Add the link to the write up to the class Slack channel.