Week 02: AI-Driven Research, Ideation and Concept Development

IMPORTANT:
This class will be held remotely! Check the Slack channel for the Zoom link.

Lecture

This class introduces students to the transformative potential of Large Language Models (LLMs) in the design process. Students will learn to leverage LLMs as powerful research assistants, idea generators, and concept development tools. By mastering prompt engineering and AI-driven methodologies, students will gain hands-on experience in utilizing LLMs like ChatGPT, Gemini, Claude, and Perplexity to accelerate the design process and generate innovative solutions.

Guest Lecture: Professor Michael Morgan

• Relevant Links:
  • gifts.attendedsessions.com
  • Lateral Thinking Book

Homework

1. Option 1: Pick a song from any artist that resonates with you.
   Option 2: Use ChatGPT to generate a new original song for you.
2. AI Conversation:
   • Engage in a conversation with ChatGPT about the song.
   • Discuss the song’s themes, emotions, stories, and symbols. ENGAGE IN A DIALOG!!!
   • Let the AI help you explore new angles or perspectives about the song.
     • Feel free to use Professor Morgan’s prompt library for assistance.
     • This is where your creativity and learnings from the workshop will shine, ask about the lyrics, the imagery, ask it to describe the image to you.
   • Feel free to copy and paste these directions into ChatGPT to give it more context with what you are trying to do.
3. Imagery:
   • Option 1: Feel free to use traditional means for the imagery used for the design.
   • Option 2: Utilize an AI image generation tool like Adobe Firefly or the Photoshop Generative Layer, Stable Diffusion (https://dezgo.com/txt2img), https://www.craiyon.com/, MidJourney (Paid) or Dalle in ChatGPT Pro (Paid)
4. Required Design Elements:
   • Artist Name
   • Song Name
   • Lyrics
   • Imagery or other design treatments inspired by conversations with ChatGPT
   • Use Adobe In Design or Adobe Illustrator to layout your designs.
5. Technical Specs:
   • Size: 11 in x 17 in
   • Resolution: Minimum 300 dpi for any manually sourced images. AI-generated images should be of the highest quality available. Feel free to use an AI image upscaler.
   • Final File Format: PDF of JPG
6. Documentation:
   • Please document your process and creative collaboration with ChatGPT in a Medium.com blog post. Include prompts used and some of the responses as well as your general experience collaborating with ChatGPT.
7. Submissions:
   • Please submit both the link to your Medium.com blog post along with the PDF of your final poster design to the Slack channel.