Lecture
This lecture will cover different generative AI models you can use and the process of using AI to augment your process of designing brand identities, marketing materials, sales materials, social media posts, advertisements, etc. We will discuss how to use ChatGPT as a means to help ideate for the creative process by asking it to help with color schemes, typography, iconography and imagery. We will look at using existing generative AI platforms specifically designed for branding and communication design like Adobe Illustrator generative vector tool, using text-to-image platforms to help with logo development, experimenting with Adobe Express and ChatGPT, and looking at platforms like playground.com, looka.com, as well as brandmark.io.
Referenced Links:
Josef Albers Interaction of Color
Google Fonts
Brand Style Guidelines
Adobe Firefly
MidJourney
Looka
Playground
Adobe Express
Google AI Experiment – GenType
Google AI Experiment – Say What You See Prompt Training
In Class / Homework
Using ChatGPT (or similar) come up with a list of project ideas that you could work on for your midterm project based on what we have covered so far in class. Write a blog post based on your conversation with ChatGPT (or similar) and select one option to move forward with for your midterm project. We will discuss your project ideas in class the following week.